Have you ever wondered how top marketers run their ads without any restrictions, while platforms immediately ban many others’ accounts? The answer is – Cloaking! If you are involved in digital marketing, affiliate marketing, or paid advertising, then you must know about cloaking. In this blog we will tell you what is cloaker, how it works, and why marketers use it.
1. What is cloaking?
Cloaking is an advertising technique where advertisers show a different page to search engines or ad networks while redirecting actual users to a different landing page.
This means that Facebook, Google, and TikTok moderators see clean content, while real users land on offer pages or sales pages.
Where is cloaking used?
- Affiliate Marketing – To promote high-converting offers.
- E-commerce and dropshipping – to deliver products to the right audience.
- Crypto and Finance – To avoid marketing policy bans.
- Gaming and Betting – To run ads in restricted category.
2. How does Cloaker work?
Cloaking is an advanced filtering system that differentiates between bots and real users. It identifies in several ways who is a real human being and who is a moderator or bot of the ad network.
Technologies used in cloaking:
- IP filtering blocks the IPs of ad networks.
- User-Agent Detection – Identifying moderators from browser and device information.
- Referral Tracking – The system checks where the traffic is coming from.
- Fingerprinting Technology – AI helps isolate moderators of ad networks.
When bots or moderators visit the website, they see only a clean page. But when a real user clicks, they go directly to the offer page.
3. Why do marketers use cloaking?
1. Bypassing the policies of ad networks
Companies like Facebook and Google ban many offers, but by using cloaking properly, marketers can keep their ads running for a longer period of time.
2. Promote high-converting offers
In affiliate marketing, sometimes the best-converting offers are against the ad network’s policy. Cloaking helps deliver them to the right audience.
3. Prevent others from copying your campaigns.
Without cloaking, spy tools can track your advertising and copy your offers. Cloaking keeps your data secure.
4. Protection from ban and account suspension
If you run restricted ads without cloaking, the platform may quickly ban your account. Cloaking reduces this risk.
4. Is cloaking legal?
There is a gray area regarding cloaking. Google and Facebook prohibit it, but many marketers use it in smart ways.
By using the right strategy and an advanced cloaker, one can minimize the risk.
Cloaking can be used in both ethical and unethical ways.
5. Risks and Challenges of Cloaking
- If cloaking is not done properly, ad networks may ban the account.
- Cloaking systems need constant updates because ad networks continuously upgrade their AI and bots.
- Consequently, they quickly detect weak cloaking systems.
6. How to choose the right cloaking service?
If you want to choose the right cloaking service, you should pay attention to the following things:
- AI-powered detection system – which can smartly block bots of ad networks.
- Real-time updates – so that your cloaker keeps updating with new algorithm updates.
- High Speed and Low Latency – So that your traffic delivery remains fast and smooth.
- Multiple filtering options – like IP, Device, GEO, Referral etc.
7. Is Cloaking the Right Choice?
For marketers who are frustrated with ad networks’ policies and want their ads to run longer without getting banned, cloaking can be a game-changer.
Who usually considers cloaking?
Affiliate marketers who want to promote high-conversion offers.
Advertisers facing the problem of Facebook or Google Ads getting banned again and again due to website coding/script issues and unable to resolve it.
Businesses looking to protect their campaigns from being copied.
Conclusion
Cloaking is one of the most powerful technologies in digital marketing, protecting marketers from ad account bans and helping them boost their ROI